Canva's royalty structure has always been very simple and easy to understand. Until mid 2019 when it got a little more complicated.
The basic royalty structure goes like this:
- $0.35 per one-design use (Sale price = $1)
- $3.50 per multi-design use (Sale price = $10)
- $35 per extended license (Sale price = $100)
As you can see, it's 35% of the sale price across the board which is pretty good. Keep in mind they operate in loads of different currencies now, but these are the general royalties and prices. And you will always be paid in USD.
The part that has become a little more complex is what they call Photos Unlimited. You get a proportional payment based on the amount of overall downloads from those using the Photos Unlimited service. I'll let Canva explain in their own words:
“For images sold in the Photos Unlimited subscription, the royalty rate paid to contributors is 50% of net revenue earned by Photos Unlimited (less taxes and payment processing fees). That 50% share is paid proportionally to each contributor, based on the total number of downloads of a contributor’s images as a proportion of the total number of downloads.
For example: If 50% of net revenue (less taxes and payment processing fees) earned by Photos Unlimited during a calendar month is $1 million, and the total number of downloads during that accounting period was 2,000,000 downloads, then the amount attributed to each downloaded image would be 50c. If a contributor had 100 downloads of their images as part of the subscription during that month they would earn $50.”
So far, I'm finding the general royalty rate from the Photos Unlimited sales is hovering around $0.31 per sale. But this will fluctuate over time.