The good news for photographers & illustrators was that Pond5 finally opened their doors to include stock photography & vector graphics. Previously they had some images online, but only through partner programs with other agencies like 123RF. Now you can get the benefit of directly uploading to Pond5, setting your own prices and getting that 50% commission. While they don’t sell as many photos & vectors as they do videos, the number is certainly growing.
A few years back they bought out another microstock agency called Pixmac, and this added to their international appeal, as it was based in Europe. They have now shut this site down after operating it independently for some time. You would think they still gained some benefits from having it though, probably in the staffing and technology side of things at the very least.
In more recent news they have begun the Pond5 Global Partner Program. What does that mean? A few things. In their own words it allows contributors to “distribute your works to a group of hand-selected resellers and high-volume customers who have not previously used our marketplace.” So basically it seems somewhat similar to Shutterstock’s move a few years ago to gain massive corporate clients with specialised packages. An unusual addition though is the announcement in 2017 that Adobe Stock would now be a reseller of Pond5’s video footage. Ultimately it puts your footage in front of more eyes. It just seems odd that Adobe couldn’t source the amount of footage they wanted directly. But perhaps this arrangement is temporary until Adobe can do just that.
Pond5 Review – Why Sign Up?
- If you want to sell video footage, Pond5 is the place to be
- 50% commission on all sales, all the time
- No tiny subscription sales for a few cents, just decent sales at the price you set
- Low payout threshold of just $25
- Quick upload process, reasonably fast reviews
- Acceptance rates are high at the moment
- You can sell a full range of media – photos, vectors, footage, audio and more
- Global Partner Program aims to bring in bigger clients & more sales
Pond5 Review – Downsides?
- It will take some time to build their photo & vector sales
- The website is clearly geared towards video clips, could use some tweaking for photos
Pond5 Review Fast Facts
Pond5 sells the following media:
Footage (including 4k)
Audio & Sound Effects
Pond5 Review – Conclusion
Hopes are high for Pond5 and their entrance into stock other than video footage. This is not ‘just another’ agency. This is an established player, who has made a huge success of their stock video clips and yet still kept things good for contributors – unlike some other agencies that start reducing commissions as soon as they are successful.
They have received some huge funding of around $60 million!. With that kind of money behind them, it will be interesting to see how things change from here on. There have been noticeable improvements to their website, perhaps suggesting some money is being spent improving the buying and selling experience. It still has a distinctly ‘video’ feel to it though, and could use some tweaks and fixes to show that they really do sell everything, not just video footage. But thats being pretty picky. And it has improved a lot lately, so they are obviously aware of the issue.
If you have any video clips in your stock portfolio, this one is a no-brainer. Sign up with Pond5 now! If you focus on photography alone, then it depends – are you ready to give another agency a go? My advice – if you are with all the major agencies and are willing to try just one ‘new’ agency this year, make it Pond5. If they do half as well with photos as they have done with videos then we will all be glad they entered into the stock photography market. Plus, why not support an agency with 50% royalties?