Part 1: Pond5 Contributor Royalties
Part 2: Pond5 Contributor Website & Apps
Pond5 have received some huge funding of around $60 million in recent years. With that kind of money behind them, they have steadily improved the website and their sales approach.
For a long time, the website was very video footage focused. This presented problems on product pages for photos and illustrations for example. But they have cleaned that up, and now it is a cohesive experience no matter what media you are buying or selling.
Navigating the site is quite easy, and the contributor dashboard has all the tools you need.
- FTP & browser upload
- Simple model release attachment
- Pre-made templates for submitting different media types
- Fast review times
At this stage they don’t have an app for contributors, but I would expect to see one in coming years.
Watch The Pond5 Contributor Video
Part 3: Pond5 Contributor Earnings Experience
Pond5 sell so many different types of media that your earnings on Pond5 will really depend on what exactly you are selling.
For me, it’s a mixture of photography, vectors, video footage and sound effects.
Based on those media types, I can say that Pond5 seem to be increasing their market share and sales. Video footage and sound effects sell the most frequently for me. But I would expect that to gradually change as buyers come to realise they sell more than just video, which they are traditionally known for.
The really nice part is that since you can set your own prices, you are always pleased when you get a sale. Literally as I write this review update, I just sold a video license which netted me $55. That’s the great part about Pond5 – set your own prices, and get a reasonable amount of sales. Win, win.
In addition to their regular sales, Pond5 have a Global Partner Program. What does that mean? A few things.
In their own words it allows contributors to “distribute your works to a group of hand-selected resellers and high-volume customers who have not previously used our marketplace.” So basically it seems somewhat similar to Shutterstock’s move a few years ago to gain massive corporate clients with specialised packages.
An unusual addition though is the announcement in 2017 that Adobe Stock would now be a reseller of Pond5’s video footage. Ultimately it puts your footage in front of more eyes. It just seems odd that Adobe couldn’t source the amount of footage they wanted directly. But perhaps this arrangement is temporary until Adobe can do just that.
Pond5 Contributor Review Highlights
Part 4: Pond5 Contributor Recommendations
As you have noticed, our Pond5 Contributor Review is very positive. That’s no mistake. This is not ‘just another’ agency.
Pond5 is an established player, who has made a huge success of their stock video clips. Now that they have grown beyond just stock video, they have still kept things good for contributors. This is very different to many other agencies that start reducing commissions as soon as they are successful.
If you have any video clips in your stock portfolio, this one is a no-brainer: Sign up with Pond5 now!
Perhaps you focus on photography alone. Should you join? It depends – are you ready to give another agency a go? My advice – if you are with all the major agencies and are willing to try just one ‘new’ agency this year, make it Pond5.
If they do half as well with photos & vectors as they have done with videos then we will all be glad they entered into the stock photography market. Plus, why not support an agency with 40-60% royalties?
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