Why Buying Microstock Is Smart

Smiley FaceNever bought an image before in your life? No problem. However you may be wondering why on earth you would want to buy an image in the first place when it seems like everyone else is just copying them from other people’s blogs or Google. Good point. Briefly outlined below are just some of the reasons why spending a few bucks on your images makes so much sense and how it protects you from any nasty surprises.

Buying Microstock Images is Great Legally

Let’s think about this logically for just a minute. Which makes more sense – infringing copyright and being sued over a tiny picture used on your product, advertising, blog or other –  or paying about $5 to get it legally? Surely this one’s a no-brainer.

What most people probably don’t realize is that buying microstock makes getting pictures legally very, very cheap. So cheap that you’d be crazy to run the risk of being sued for thousands when you could have avoided it for peanuts. So why is buying microstock a great idea? It makes perfect financial sense, plus it will protect you legally.

Buying Microstock Images is Great for License Inclusions

What you are buying is probably going to be far more useful than you initially think. Every time you buy microstock images, you are granted a Royalty Free (RF) license with that image. What does this mean? Allow me to quote from one top agency, Dreamstime

“What Royalty-Free means is that you pay for the image only once and then you can use it as many times as you like, with just a few restrictions. In other words, there are no license fees except the initial fee and no other royalties to be paid except those included in the initial cost. Note that the maximum number of copies for printed materials is 500,000 copies.”

Wow is right. Pretty impressive stuff for just a couple of dollars! So just to clarify – you buy a microstock image once for a few dollars and then you can use it basically as many times as you like, in multiple mediums, and it’s legal! If you need to use the image to put on products to resell (eg: calendars, t-shirts, mugs, puzzles, print-on-demand services etc) then there is just a small additional fee to allow that as part of your license.

Buying Microstock Images is Great for Quality & Quantity

The incredible variety of microstock has to be seen to be believed. Many of the big agencies now have 10’s of millions of pieces in their collections, and it won’t be too long before that hits 100,000,000. That is a whole lot of choice for buyers. Think too, that this figure doesn’t just hold photos. Many agencies now supply photos, vectors, footage and audio – with some even doing more. No matter what digital asset you are chasing, you are pretty much bound to find it in microstock.

One final thought on why it makes sense to buy microstock images is the sheer brilliance of some of the work out there.

Don’t think for a moment that because the photo or vector illustration sells for a small amount that automatically the quality must be low. In fact, microstock is so strict these days that most images are taken on high-end digital SLR’s and processed by professionals using the best software available. The result is some truly amazing images that will no doubt enhance your project – and allow it to stay within budget.

There’s no way around it. Buying microstock images is just simply the best option for almost any need.